THE FLIERS-ON-THE-WALL initiative

OBSERVE, LEARN & ASK QUESTIONS IN A REAL-WORLD MOTION DESIGN / ANIMATION PROJECT with PARTICIPATING STUDIOS.

Fliers-on-the-Wall {fotw} is an immersive project-based experience that allows participants to observe, gain insights, and learn about the creative process behind our projects. Participants witness how the studios produce, art direct, design, illustrate, animate, and communicate within a real-world studio setting.
about us
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fireside chats

Jason Cook

"How an industry slowdown became my creative catalyst: navigating today’s landscape through a strong POV and design thinking."

September 18, 2025
8 AM PDT
With over two decades of experience leading high-impact campaigns across design, animation, VFX, and production. A visual strategist at heart, he translates brand vision into bold, compelling content—because image is everything.

Macaela VanderMost

Designer at Scale – a new role in modern advertising
October 23, 2025
8:00 AM PDT
Macaela, Founder & CEO of Newfangled Studios, leads a team that creates bold, high-impact social and video campaigns for some of the world’s leading brands. Rooted in authenticity, creativity, and collaboration, Newfangled Studios combines storytelling with measurable results—bringing big ideas to life with heart and precision.

Past Speakers

Aporva Baxi

Aporva Baxi is the co-founder of DixonBaxi, one of the world's leading branding agencies.

Erin Sarofsky

Erin Sarofsky is the owner and creative force behind Sarofsky Design, a leading motion design studio renowned for its visually compelling work across brand and entertainment.

Margaret Orr

Long-form Animation Producer

Darrian P. Mack

Head of Animation Series Marketing @ Netflix

watch past sessions on the YouTube channel

Participating studios

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